Five years ago, in New York City, my brother and I launched Feltman’s of Coney Island with the simple objectives of bringing back the original hot dog, inspiring families to eat natural food, and the two of us reuniting over a passion project after losing our middle brother Jimmy on 9/11.
This past week has invigorated our purpose with new meaning, and brought back memories of police officers and firefighters running into the towers at ground zero to save people like my brother, medical professionals donning masks to tend to the injured while covered in soot and our great service members responding to our common defense.
Eighteen years later, the hospitals in New York City have become the new ground zero for the coronavirus pandemic in America, and it’s our turn to support these medical professionals, first responders, and service members who are working so hard to support us each day on the new front line.
So what does a small veteran-owned food company have to do with the current crisis? In short: Everything. Our family members are first responders. Our wives are nurses. Our best friends are service members. Our neighbors are being impacted daily. This is why we’ve doubled production capacity to maintain small business jobs and to meet the needs of our community with safe products in supermarkets. We’ve slashed prices and provided free shipping across the board for all Americans, and are providing a special discount for all first responders, medical professionals, and service members on our website.
We’ve also set up a care package program to provide free product to medical professionals, first responders, and service members working tirelessly to help our communities right now. If you know someone who could use an extra morale boost, you can nominate them to receive a Feltman’s care package here.
Will any of this make a difference? On its own, maybe not, but it can, by challenging the bigger companies to follow suit, and challenging each and every one of you to make a difference in your community in any way that’s authentic to you--from giving blood or bringing food to an elderly neighbor, to cheering outside of your window during shift change or doing some small act of kindness to demonstrate unity. Ultimately, this business isn’t about my brother and I reuniting, but about all of us reuniting – just like we did 18 years ago.
There’s only one way for all of us to get through this.
The Quinn Brothers