Our 5,000th Online Order

The Original Original


Our 5,000th Online Order

In the winter of 2017, Feltman’s of Coney Island existed as a small take-out window [behind a tavern] on St. Marks Place, the rebel heart of New York City’s East Village.  As my brother Michael put it, Feltman’s had gone “from the largest restaurant in the world to the smallest kitchen on St Marks Place.” 

St. Marks is the gritty cultural hub of the East Village, and the location drew a kaleidoscope of characters, from punk rock-kids and artists to Wall Street suits.  But on a cold Tuesday night in February, my favorite character of all-time, my good friend Tony, walked into the tavern.

Tony was supportive of our little venture from the beginning, but as he walked in the door and surveyed the depressing scene, I saw the disconcertion in his eyes.  People weren't exactly lining up for hot dogs in NYC’s Mecca for weekend warriors on a cold Tuesday night in February. 

Michael and I served up some ‘dogs and drinks for Tony, and sat with him yucking it up.  Then, while the bartender poured Absinthe over a flamed sugar cube behind us, Tony asked a question that would change the trajectory of our business: “What’s your target?” 

We started to describe our target market when Tony stopped us to further explain: “What’s the main product you are selling? Picture a dart board, what’s at the center?” In unison, we said, “hot dogs.” 

But there, in the current incarnation of Feltman’s, we weren’t selling hot dogs.  Our restaurant/kitchen take-out window, which was probably a bad one at that, simply wasn’t hitting the target. 

It was a crystalizing moment because for the better part of that year, we’d seen more and more potential customers arrive at our take-out window, and say that they didn’t want a cooked hot dog on a bun, but instead offered to pay as much as $20 for one cold 6-pack of our hot dogs. 

I went home and stayed up all night building FeltmansOfConeyIsland.com through the WIX website builder platform.  The next day, Michael and I purchased a printer, packed the fridge in his studio apartment (which was conveniently located above a UPS store) with stacks of our hot dogs, and put out the word on Facebook that Feltman’s hot dogs were now being shipped nationwide.

And then, we waited. And waited. And waited some more.  

Finally, on February 7th 2017, James Quigly, order #0001, became our first online customer.  Yes, James happens to be a close family friend--but an order is an order.  We printed out the order form, wrote him a personal thank you note, and boxed it up in Michael’s apartment. Then we took it downstairs and shipped it UPS all the way to Brooklyn. 

As I tell this story, we’ve just hit our 5,000th online order--and while our web designer is much better now, and we are no longer shipping out of Michael’s apartment, our core target is still the same:  to share Feltman’s hot dogs with as many people who want them. 

From the first order to the last, thanks for all the support, both in the past and into the future. 

The Quinn Brothers

Join our monthly newsletter

You might also enjoy these stories

Army West Point Athletics Names Feltman’s of Coney Island as First-Ever ‘Official Hot Dog’

Army West Point Athletics Names Feltman’s of Coney Island as First-Ever ‘Official Hot Dog’

WEST POINT, N.Y. – Army West Point Athletics and its multimedia rights holder, Army West Point Sports Properties, announced today a brand-new relationship with the name...

Read the full story
Eat More Mustard! 5 Ways to Use Mustard

Eat More Mustard! 5 Ways to Use Mustard

Oh mustard... how we love you. You're versatile, tangy, and belong on a hot dog. But, there's more to you than just that. While...

Read the full story
Cleaning Your Grill 101

Cleaning Your Grill 101

When it comes to cranking out the best hot dogs and hamburgers on the grill, a clean grill is essential. Listed below are our...

Read the full story

The Original Way


Feltman's deli style mustard





There’s no wrong way to eat a Feltman’s hot dog. But the truly original way is on a potato bun with a healthy serving of Feltman’s Deli Style Mustard, made with apple cider vinegar.

pre-header-header-premo-dogs-brah Created with Sketch.


feltmans original bundle include three 6-packs of natural casing hot dogs and two bottle of feltman's deli style mustard

Original Bundle
translation missing: en.products.general.regular_price
translation missing: en.products.general.unit_price  translation missing: en.general.accessibility.unit_price_separator 


Shop All